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Sunk Cost
The sunk cost fallacy is manifested when we have a greater tendency to continue an endeavour once an investment in money, effort or time has been made.
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Top 10
(as of 11 July 2008)
ARKES, H.R. and C. BLUMER, 2000. 6 The Psychology of Sunk Cost . Judgment and Decision Making: An Interdisciplinary Reader. [Cited by 474 ] (59.05/year)
BALDWIN, R., 1989. Sunk-Cost Hysteresis . [Cited by 51 ] (2.68/year)
ARKES, H.R. and P. AYTON, 1999. The sunk cost and Concorde effects: Are humans less rational than lower animals . Psychological Bulletin. [Cited by 91 ] (10.08/year)
KANODIA, C., R. BUSHMAN and J. DICKHAUT, 1989. Escalation errors and the sunk cost effect: An explanation based on reputation and information … . Journal of Accounting Research. [Cited by 62 ] (3.26/year)
MOON, H., 2001. Looking forward and looking back: Integrating completion and sunk-cost effects within an escalation- … . Journal of Applied Psychology. [Cited by 31 ] (4.41/year)
CHAVAS, J.P., 1994. Production and Investment Decisions Under Sunk Cost and Temporal Uncertainty . American Journal of Agricultural Economics. [Cited by 37 ] (2.64/year)
ZEELENBERG, M. and E. VAN, 1997. A reverse sunk cost effect in risky decision making: Sometimes we have too much invested to gamble . Journal of Economic Psychology. [Cited by 21 ] (1.90/year)
KEIL, M., D.P. TRUEX and R. MIXON, 1995. The effects of sunk cost and project completion on informationtechnology project escalation . Engineering Management, IEEE Transactions on. [Cited by 19 ] (1.46/year)
ROSENBAUM, D.I. and F. LAMORT, 1992. Entry, barriers, exit, and sunk costs: an analysis . Applied Economics. [Cited by 53 ] (3.31/year)
SOMAN, D. and A. CHEEMA, 2001. The Effect of Windfall Gains on the Sunk-Cost Effect . Marketing Letters. [Cited by 13 ] (1.85/year)
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